
Thoughts | September 14, 2026
Shopify SEO agency: the platform problems audits skip
TL;DR: Shopify creates a specific set of SEO problems that [...]

Thoughts | September 14, 2026
What an e-commerce SEO agency should measure now?
TL;DR: Rankings have come loose from traffic. AI answers now [...]

Thoughts | September 14, 2026
How to hire Shopify experts without losing a quarter?
TL;DR: Shopify experts split into developers who build, designers who [...]

Thoughts | September 14, 2026
The four kinds of Shopify agency, and which one do you need?
TL;DR: A Shopify agency covers four different businesses: build shops, [...]

Thoughts | September 14, 2026
What an e-commerce marketing agency is for?
TL;DR: An e-commerce marketing agency gets hired when creative supply [...]

Thoughts | September 12, 2026
Shopify marketing agency built on a production platform
TL;DR: Brands hire a Shopify marketing agency for two reasons: [...]

Thoughts | September 7, 2026
Building a Self-Improving Visual Evaluation Harness
How we built a closed-loop agent that can judge, repair, re-verify, and learn from failures in e-commerce image generation

Thoughts | August 31, 2026
Ad Creative Fatigue: Manual Tracking vs AI Agent Monitoring
A campaign does not usually announce that it needs attention. [...]

Thoughts | August 27, 2026
How Image Creator AI Is Helping Apparel Startups Cut Creative Production Costs
For apparel startups, the challenge is rarely creating one good [...]

Thoughts | August 26, 2026
AI visibility tool vs Traditional SEO Tools: What’s the Difference?
Search visibility has traditionally been measured through keyword rankings, organic [...]