• Thoughts | September 29, 2026

    Generative engine optimization agency: what you really buy

    TL;DR: A generative engine optimization agency should get your brand [...]

  • Thoughts | September 26, 2026

    Meta catalog ads: why they burn budget and how to fix it

    TL;DR: Meta catalog ads turn your product feed into personal [...]

  • Product feed optimization

    Thoughts | September 26, 2026

    Product feed optimization: fix the data your ads run on

    TL;DR: Product feed optimization means cleaning up the product data [...]

  • Thoughts | September 25, 2026

    Ad creative testing: find winners before budget runs out

    TL;DR: Ad creative testing is how you find out, with [...]

  • Thoughts | September 18, 2026

    GEO for supplement brands: Get cited without Risky Claims

    TL;DR: GEO for supplement brands is harder than it looks, [...]

  • Thoughts | September 18, 2026

    GEO for beauty brands: how AI picks what shoppers try

    TL;DR: GEO for beauty brands rewards honesty over glamour. AI [...]

  • GEO vs SEO

    Thoughts | September 17, 2026

    GEO vs SEO: Where your next marketing hour should go?

    TL;DR: The GEO vs SEO debate is mostly a false [...]

  • how to rank on ChatGPT

    Thoughts | September 16, 2026

    How to rank on ChatGPT when rankings don’t exist

    TL;DR: Learning how to rank on ChatGPT starts with a [...]

  • LLM SEO

    Thoughts | September 16, 2026

    LLM SEO: how AI models learn to trust your brand

    TL;DR: LLM SEO is the work of helping large language [...]

  • Answer Engine Optimization | Vague product copy compared with specific, quotable product facts

    Thoughts | September 16, 2026

    Answer engine optimization: A plain guide for stores

    TL;DR: Answer engine optimization shapes your pages so AI tools [...]