• ShopOS vs Google Pomelli

    Thoughts | February 21, 2026

    ShopOS vs Google Pomelli: What Ecommerce Teams Actually Need From AI Creative Tools

    Google Pomelli is a powerful AI tool. But ecommerce teams running large catalogs need batch workflows, brand memory, SKU-linked assets, and performance loops.

  • Everything you need to know about Universal Commerce Protocol (UCP)

    Thoughts | February 5, 2026

    Everything you need to know about Universal Commerce Protocol (UCP)

    On January 11, 2026, Google and Shopify released the Universal [...]

  • Why Most E-commerce Work Doesn’t Compound

    Thoughts | December 19, 2025

    Why Most E-commerce Work Doesn’t Compound

    Consider a fairly typical D2C brand doing around $2M in [...]

  • Many Models, One Mind: The Architecture Behind ShopOS Agents

    Thoughts | December 9, 2025

    Many Models, One Mind: The Architecture Behind ShopOS Agents

    Monolithic chatbots or single-model assistants won’t power that future. The next era belongs to agentic stores: systems that understand, act, adapt, and improve.